Augmented Reality (AR) is transforming how people shop for gadgets. With AR, customers can “try before they buy” — all from their smartphones or in-store tablets.

How It Works:
AR overlays virtual content onto the real world. For gadget stores, this means customers can:

• Visualize how a smart speaker looks in their room.
• Test out phone interfaces virtually.
• Try on smartwatches or glasses using their phone camera.

In-Store Use:

• AR kiosks that demo devices.
• Interactive shelves with 3D product previews.
• QR codes on packaging leading to AR guides.

Online Benefits:

• Reduces returns by setting accurate expectations.
• Increases engagement and session times on e-commerce sites.

Examples:
Brands like Apple and Samsung already use AR in product launches. Smaller stores can use platforms like Shopify’s AR tools to keep up.

AR bridges the gap between the digital and physical shopping experience—and customers love it.